Activity Factor indicates how active a member is on Shaadi.com. In other words, it tells you how likely a member is to respond to your interest expressed. It is calculated based on the member's past response and login pattern.
Personality, Family Details, Career, Partner Expectations etc.
My daughter is straight forward. She is a person who will make people associated with her happy. We require a person who is good looking jovial well settled qualified and from an educated well to do family.