Activity Factor indicates how active a member is on Shaadi.com. In other words, it tells you how likely a member is to respond to your interest expressed. It is calculated based on the member's past response and login pattern.
Personality, Family Details, Career, Partner Expectations etc.
My younger brother Vishal has high family values. His perspective about life is optimistic and friendly. He is "take it easy" kind of person, Vishal loves programming and gaming on xbox. Vishal lives with us (me, my wife and daughter) in USA.