Activity Factor indicates how active a member is on Shaadi.com. In other words, it tells you how likely a member is to respond to your interest expressed. It is calculated based on the member's past response and login pattern.
Personality, Family Details, Career, Partner Expectations etc.
As per him, "She should be a responsible and lovable person who likes to have a lot of fun. She should have a great sense of humor, should be out going and broad minded. Someone who can be my best friend throughout. She should value our traditions and should also have a modern outlook. "