Activity Factor indicates how active a member is on Shaadi.com. In other words, it tells you how likely a member is to respond to your interest expressed. It is calculated based on the member's past response and login pattern.
Personality, Family Details, Career, Partner Expectations etc.
Self Description is a bit tough task because one cannot describe about oneself in mere English text. It dosen't matters if are cool or dashing but the thing that matters the most is the way you behave with other people.