Activity Factor indicates how active a member is on Shaadi.com. In other words, it tells you how likely a member is to respond to your interest expressed. It is calculated based on the member's past response and login pattern.
Personality, Family Details, Career, Partner Expectations etc.
While describing yourself in an interview, the answer should always be related to the job. Remember, although the employer is asking personal questions, they are still all related to "what can you bring to the company?" So, I usually give adjectives like reliable, loyal, etc. , but make sure you back these with supporting examples. The most important thing is to make sure you boil it all down to presenting the answer in a way that it matches the things the employer is looking for