Activity Factor indicates how active a member is on Shaadi.com. In other words, it tells you how likely a member is to respond to your interest expressed. It is calculated based on the member's past response and login pattern.
Personality, Family Details, Career, Partner Expectations etc.
While we must be honest with ourselves as to our strong/weak points we all have a couple of good points we can rely on. If you think you are pretty then say so, but more important honesty, loyalty and being trustworthy are extremely important. A good sense of humor never hurts as well. Only you know what you are about. Don't be hard on yourself and start seeing those fine points in your personality. What women can think are their downsides often are upsides to men. For instance, a girl may have freckles on her face and she hates them so much she tries to cover them up, but, her boyfriend or husband thinks she's the cutest girl he's ever seen. Beauty is in the eyes of the beholder.