Activity Factor indicates how active a member is on Shaadi.com. In other words, it tells you how likely a member is to respond to your interest expressed. It is calculated based on the member's past response and login pattern.
Personality, Family Details, Career, Partner Expectations etc.
Bride should be fair in complexion and academically better than average. I am not concerned about her caste or religion. As I am an academician who has been conducting research in Europe and USA, it is good if she got some interest in academic research.