Activity Factor indicates how active a member is on Shaadi.com. In other words, it tells you how likely a member is to respond to your interest expressed. It is calculated based on the member's past response and login pattern.
Personality, Family Details, Career, Partner Expectations etc.
"I can describe my daughter as a girl who understands and imbibes the precise blend of traditional values and modern outlook. She is a very jovial person who is full of energy and life. She appreciates the essence of good education and career orientation for a successful life and is currently pursuing MBA, majoring in Finance and HR"