Activity Factor indicates how active a member is on Shaadi.com. In other words, it tells you how likely a member is to respond to your interest expressed. It is calculated based on the member's past response and login pattern.
Personality, Family Details, Career, Partner Expectations etc.
For me, personal appearance doesnt matter to great extent as long as he is mature, kind hearted who understand me and my family. his Sense of humor and strong family value is something i always looking for.